VIDEO TITLE: "The Sunk Cost Fallacy 🧠 | Why You Can't Let Go"
CHANNEL: JL84 — Psychology Shorts 🧠
TOTAL DURATION: ~30 seconds

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FULL SCRIPT
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[HOOK — 0:00-0:04]
Visual: Scene 1 — Movie ticket / dark cinema aesthetic
Text overlay: "Most people think quitting is a sign of weakness..."

SPOKEN:
"Most people think quitting is a sign of weakness. But your brain is actually wired to keep you stuck."

[EXPLANATION — 0:04-0:12]
Visual: Scene 2 — Brain visualization, neural pathways
Text overlay: "🧠 Sunk Cost Fallacy"

SPOKEN:
"This is the Sunk Cost Fallacy. The more time, money, or energy you invest in something, the harder it is to walk away. Even when staying hurts more than leaving."

[EXAMPLE — 0:12-0:20]
Visual: Scene 3 — The trap, person stuck in a bad situation
Text overlay: "You stay because you 'already invested'"

SPOKEN:
"You sit through a terrible movie because you paid for the ticket. You stay in a bad relationship because of the years you've put in. You keep funding a failing project because of the money already spent."

[FIX — 0:20-0:27]
Visual: Scene 4 — Breakthrough, light, escape
Text overlay: "💡 Ask yourself: If I had to start today, would I?"

SPOKEN:
"Here's the fix. Ask yourself one question: If I had zero investment right now, would I still choose this? If the answer is no — walk away. That's not quitting. That's freedom."

[CTA — 0:27-0:30]
Visual: End card — JL84 branding
Text overlay: "Follow for more brain hacks 🧠"

SPOKEN:
"Follow for more psychology hacks. Your brain will thank you."

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TIMING REFERENCE
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0:00-0:04 — Hook (Open Loop)
0:04-0:12 — Explanation (Sunk Cost defined)
0:12-0:20 — Example (movie, relationship, project)
0:20-0:27 — Fix (the one question)
0:27-0:30 — CTA (subscribe)