1
00:00:00,000 --> 00:00:04,500
Most people think quitting is a sign of weakness.
But your brain is actually wired to keep you stuck.

2
00:00:04,500 --> 00:00:10,000
This is the Sunk Cost Fallacy.
The more time, money, or energy you invest in something,

3
00:00:10,000 --> 00:00:14,000
the harder it is to walk away.
Even when staying hurts more than leaving.

4
00:00:14,000 --> 00:00:20,000
You sit through a terrible movie
because you paid for the ticket.

5
00:00:20,000 --> 00:00:25,000
You stay in a bad relationship
because of the years you've put in.

6
00:00:25,000 --> 00:00:30,500
You keep funding a failing project
because of the money already spent.

7
00:00:30,500 --> 00:00:36,000
Here's the fix. Ask yourself one question:
If I had zero investment right now...

8
00:00:36,000 --> 00:00:41,000
...would I still choose this?
If the answer is no — walk away.

9
00:00:41,000 --> 00:00:45,000
That's not quitting. That's freedom.

10
00:00:45,000 --> 00:00:50,500
Follow for more psychology hacks.
Your brain will thank you.